Marketing

What You Need to Know About Managing Positive and Negative Online Reviews

What You Need to Know About Managing Positive and Negative Online Reviews

A solid online reputation is vital for the success and growth of any business, small or large. In studies conducted on the effect reviews have on businesses, results show that 68% of consumers trust opinions posted online and 88% of customers trust online reviews as much as personal recommendations.

10 Popular Free Online Courses for Optometry Practice Owners

10 Popular Free Online Courses for Optometry Practice Owners

Running an independent eye care practice means that in addition to being a doctor, you need to wear many additional hats – from human resources to marketing. With the popularity of open education, free high-quality education online from elite universities around the world, it’s easier than ever to gain additional skills to be a better business owner.