Similar to how your team goes through a formal evaluation one a year, so should your website. This is different from routine maintenance, which consists of minor updates to your website such as new offers and updated services. 

One of biggest purchase decisions you can make for your practice is deciding on an electronic health record (EHR) system. It’s more than just buying software, it’s committing to using a system for the long haul.

If you’re looking to increase your patient numbers, the first place to look is within your practice. It can be up to 5x more cost-effective to retain existing patients than it is to acquire a new one, yet only 18% of companies make customer acquisition a primary focus.

Did you know that over 100 billion searches a month are done on Google—half of which come from mobile devices? What this means for your practice is that if your website is not yet optimized, it’s critical to take steps to do so now. 

As the U.S. population becomes increasingly diverse due to both long-term historic immigration patterns and more recent ones, there is a growing need for more bilingual speakers. According to the U.S. Census data, out of those who spoke a language other than English at home, 22% rated themselves as “not well” and below in terms of the English language. This study provides evidence of the growing role that non-English languages are having on the national fabric.

It’s not the size that matters.

When comparing frame inventories between large and small practices, it’s expected that larger practices will have larger frame inventories. But does having a larger inventory mean higher sales? 

Who says optometry offices are boring?

Our team's curated list of the most unique and inspiring eye care practices from around the world certainly aren't. And with spring upon us, it may be time to consider freshening up your office look. 

In a study conducted by the Medical Group Management Association, 23.3 percent of total patient services revenue is attributed to collections form patients. It’s an issue for many practices, with 60.1 percent of respondents reporting it as a considerable challenge.

Getting patients to pay will continue to be a growing problem – with patients facing larger medical bills due to rising high-deductible plans. You can help minimize the impact and get your practice’s revenue cycle back on track with these tactics.

A solid online reputation is vital for the success and growth of any business, small or large. In studies conducted on the effect reviews have on businesses, results show that 68% of consumers trust opinions posted online and 88% of customers trust online reviews as much as personal recommendations.

Unfortunately, it’s more common for employers to find time to discuss what an employee is doing wrong rather than what they’re doing right. As a result, employees aren’t mentored or coached to reach their fullest potential leaving your business at risk of being stagnant.